uncleflo
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The Sales Funnel is Dead – Long Live the Sales Cycle - Ricoh Services
Saved by uncleflo on January 20th, 2015.
Whatever you call it, the general idea of the sales funnel has remained unchanged for decades – it describes the process of taking the customer through an initial awareness of a product or service, all the way to when they decide to purchase your product. From Point A to Point B. It’s a foundation of marketing theory. But this foundation—and analogy—is imperfect at best. No funnel that I know is so leaky as to lose the majority of its contents before reaching the bottom. And in today’s new world of work, potential customers simply aren’t entering the funnel at the top and progressing downward. Customers are entering the buying process at different levels and always absorbing information about products and services, even when they are not in the process of making a purchasing decision.
customer experience marketing information relationship sales funnel cycle process engagement howto service dead product decision work potential engage consume design behavior advertise progression purchase
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