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Saved by uncleflo on June 4th, 2018.
Do you like TV ads? How about magazine ads? Do you pay attention to them or do you just skip them? Now let me ask you another question: Do you like stories? Do you enjoy being immersed into an exciting narrative allowing you to escape reality and enter a new world? I like stories. I like to let my brain follow the imaginative flow of a good story and visualise the narrative, the heroes, the actions and happenings of what I am reading, watching or experiencing. As a marketer you are probably used to relying more on hard facts and lists of benefits rather than engaging stories. That might have worked in the Mad Man era, but in the world of real-time, non-stop social interactions and online content it no longer does.
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