uncleflo
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The Proper Way to Ask for Customer Feedback
Saved by uncleflo on October 23rd, 2018.
Nandini Jammi - October 10, 2014 Seth Godin issued a challenge in his blog recently as he questioned how businesses are still collecting user feedback. “If you live in the US, you might try calling 800-398-0242. That’s the number Fedex Print lists on all their receipts, hoping for customer feedback. It’s hard to imagine a happy customer working her way through all of these menus and buttons and clicks, and harder still to imagine an annoyed customer being happy to do all of this data processing for them. The alternative is pretty simple: if you’re about to lose a $10,000 customer, put the cell phone number of the regional manager on the receipt. That’s what you and I would do if we owned the place, wouldn’t we?”
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