uncleflo
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Forget Engagement what you mean is re-engagement | 123-reg
Saved by uncleflo on June 29th, 2013.
Engagement: The Final Frontier. Every social media executives ultimate goal. Boost engagement. It works wonders on every other metric and shows those who you report to that you know what you are doing. Yet, is engagement what you should be aiming for? Everybody knows that recruiting a new customer costs more than retaining an existing one. So surely the same applies to social media too? Yes, of course. So actually rather than focusing on new markets, new audiences and new products or services to sell to new customers you should be focusing your time, money and attention on how to excite those customers you already have. How?
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