uncleflo
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www.marketingexperiments.com
Saved by uncleflo on April 4th, 2015.
C = 4*m + 3*v + 2*(i - f) - 2*a. Anxiety is one of the key elements in the MarketingExperiments Conversion Heuristic. In our Landing Page Optimization Online Course, anxiety is defined as “a psychological concern stimulated by a given element in the sales or sign-up process.” Essentially, anxiety is a negative element on your landing page that reduces the likelihood that a potential customer will take a desired action. It’s no big surprise that experiments with our Research Partners have found third-party privacy and security seals help reduce customer anxiety and improve conversion. So, let’s take a look at two types of seals that can help you reduce customer anxiety.
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