uncleflo
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OpenX Technology Enables Publishers to Deliver Billions of Ad Impressions
Saved by uncleflo on September 16th, 2014.
For publishers to maximize their advertising revenue, they need to precisely target the delivery of advertising to the right audience, at the right time. An ad server platform must provide an easy way to describe a target audience, and then deliver ads to that audience with pinpoint accuracy. And since every business has different ways of describing their audience, an ad server should flex to accommodate different targeting methodologies. In addition, companies must continually decide how to optimize the delivery of both premium and unsold inventory to maximize revenue. OpenX leverages advanced algorithms to help publishers optimize their ad revenue, and offers unique options for targeting users.
optimize company publish deliver billion ad impression advertisement privacy marketing communication website traffic enable publisher technology openx audience describe methodology revenue target advance scale flex platform solution administer mass massive grid data
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