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Tag selected: transparency.
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Saved by uncleflo on April 10th, 2021.
Welcome to a guide to online behavioural advertising and online privacy. On this website you'll find information about how behavioural advertising works, further information about cookies and the steps you can take to protect your privacy on the internet. This website is written and funded by the internet advertising industry and supports a pan-European industry initiative to enhance transparency and control for online behavioural advertising. See here for further details. The Programme is a self-regulatory initiative aimed to foster transparency in the online advertising environment for all, through delivering consumer-facing information and control solutions with regard to how data is used for interest based advertising. These solutions are self-regulatory in nature and correspond to industry best practice. They do not provide for or infer legal compliance (including with GDPR) which businesses themselves are responsible for, and should not be seen as such, though many companies may choose to adopt these self-regulatory tools as part of a broader ecology of statutory and self-regulatory solutions. The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control over data used for interest based advertising. This type of advertising increasingly helps to support the cost of providing content free at the point of access to consumers, and a range of services and applications that internet users can enjoy at little or no cost. The self-regulatory initiative is based upon a set of European Industry Self-Regulatory Principles for Data Driven Advertising and EASAâs BPR on OBA.
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Saved by uncleflo on September 2nd, 2014.
At the request of its clients, STR sought to expand into markets outside the US. With the cooperation and support of HotelBenchmark, a division of Deloitte UK and daily benchmarking company, The Bench, STR Global was formed in 2008 by combining the businesses. STR Global’s mission is to provide one standardised worldwide platform, consistent methodology, transparency and quality service around the world. STR Global has continuously grown, focusing on established markets in Europe and the emerging markets of the Middle East, Africa, Central and South America and Asia Pacific. STR has continued to serve the North-American market which includes the U.S., Canada, Mexico and the Caribbean.
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