uncleflo
Registered since September 28th, 2017
Has a total of 4281 bookmarks.
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Tag selected: analytic.
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Intro to UTM Parameters and Best Practices
Saved by uncleflo on October 23rd, 2018.
Do you know exactly where your site traffic comes from? Or which of your campaigns drives the most traffic? If not, read on ;) This post is for website owners who use Google Analytics but want more insight into where their traffic is coming from. Maybe you know how much traffic you’re getting from Twitter, but do you know what percentage of this traffic comes from your Tweets? You can get this data by using Custom Campaigns and adding special tags to your URLs; these tags are called UTM parameters — they are crucial for a deeper understanding of your traffic.
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STAR Social | Share, Track, Analyze, Reward
Saved by uncleflo on November 14th, 2014.
Social Analytics is a section within STAR Social. It allows you to monitor multiple campaigns across multiple channels (not only Facebook) and measure your ROI. Dashboard is a key section of the analytics. It clearly shows reach, engagement, and conversions generated by each campaign or program as a whole. It enables you to get an in-depth understanding. Here you can get a deeper understanding of each campaign you run. Understand your users and optimize your future actions based on this understanding.
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Formerly Coremetrics Web Analytics - IBM Digital Analytics
Saved by uncleflo on September 16th, 2014.
IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes. A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the IBM Enterprise Marketing Management applications, no IT efforts are needed.
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Find Out How Much Traffic a Website is Getting
Saved by uncleflo on February 8th, 2014.
Do you want to spy (or ‘research’) on your competitors to know how much traffic their sites are getting? Now there are a bunch of traffic estimation services (like Alexa, Compete, Quantcast, etc.) from where you can obtain statistics (page views + unique visitors) of almost any website for free but is the data accurate? I did a rough comparison using actual data from Google Analytics data and here are the results
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Email Testing and Email Marketing Analytics - Litmus
Saved by uncleflo on May 17th, 2013.
Litmus is the perfect complement to your email marketing program. As an independent company, our email testing tools are compatible with any email provider, so there's no need to switch. In the past five years we've generated more than 100 million email test previews for customers around the world. Preview your email on 30+ email clients and mobile devices. Avoid spam filters and arrive in the inbox every time. Data you’ve never had. See how and where your email was read.
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Call Tracking Metrics, Dynamic Call Tracking & Analytics for PPC, SEO & Offline Advertising
Saved by uncleflo on March 10th, 2013.
By assigning a tracking number to each campaign you want to track, you can link calls back to the campaign. Dynamic tracking code placed on your website will enable your business phone number to update to the correct tracking number based on how a visitor found your site. When calls are received, you will instantly see them in the call log and know valuable information about that caller so you can make the perfect pitch. Call Tracking Metrics suite of reporting will tell you who called, how they found you, patterns in call timing, patterns in caller location, keywords leading to calls, landing pages leading to calls, how each of your CSR's are performing on calls, and even the ROI on your advertising costs for each of your campaigns.
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